Donate stuff. Create jobs.
People thought of Goodwill as just a place where you drop your old stuff off. Ad Council asked us to shine a light on what the organization can mean to the communities they serve.
When we dug in, we saw just how much Goodwill does in the way of job training and counseling for veterans, for disabled people, and for those who otherwise have difficult times finding employment.
my role: CD and copywriter
director: John X Carey