Tide
The most important clothes in the world are the ones worn to protect, help, and serve people.
Press and honors: Creativity, Shoot Online Top Spot of the Week, Fast Company
my role: ecd
writer: Laura Holmes | art director: Dana Bruington
director: Chris Malloy | editor: Aaron Tompkins
Honoring
real uniforms
From a waitress to a high school track coach to a team of elite smoke jumpers and a World War II veteran, we featured people from every walk of life in uniform. The campaign then extended socially and digitally, where we talked with these incredibly dedicated people about the meaning of their duty and the importance of the clothes they wear to work.