Adidas Basketball

Adidas asked us for a series of commercials launching their custom shoes for Tracy McGrady, Kevin Garnett and Gilbert Arenas. The idea is that every basketball player is either a creator, a fast, lateral player who creates opportunity and needs stability, or a commander, who needs a shoe that supports his vertical play.

Oh yeah, we had no access to the athletes. So we matched real game play with RED camera super slow-mo, shot at 1600 fps.