Hum by Verizon
Hum is Verizon’s connected car technology. The Rokkan product team had managed their site for a while, but the advertising account was at a big network agency. In the spring of 2017, I led the scrappy little team that pitched and won Hum's advertising business.
A series of comedy spots was our first work out of the gates.
Director: Matt Smukler | Editor: Jim Ulbrich